8/21/2023 0 Comments Planogram retailIt’s been long established that musical style, mood and beats-per-minute can affect shopper behavior. Can you imagine listening to the same 20 songs over and over, day after day? This application of sound only scratches the surface of its potential. A common complaint of retail teams is the repetition of such playlists. Yes, Starbucks can create a buzz with 4,000+ song playlists, but most retailers limit in-store music in a way that constantly loops. Of all experience levers that go into the design of a retail brand, sound has been the most underutilized. Experience has always been the main retail differentiator, especially as convenience increasingly becomes a rarified reason for retail to exist. The main drivers of these functions are the product, the teams of people who bring these functions to life and the overall customer experience that’s born from it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |